Abstract:General Secretary Xi's thought of sports culture is the summation of the value orientation, spiritual temperament, mode of thinking and outline of action of the sports culture recognized by all nationalities. It adds the new connotation of the spirit of the times to the spirit of Chinese sports culture. General Secretary Xi's thought of sports culture is the foundation of ideological education for college students. Taking the Chinese sports spirit and culture as the cornerstone, colleges are integrated into the mainstream value of socialism, optimizing the environment of sports culture educating people, making the sports culture well called and calling, digging into the connotation of sports culture, creating the classic sports culture brand, enriching the form of sports culture carrier and making the sports culture educating people produce more effective ways. Practice the General Secretary Xi's thought of sports culture and promote the realization of the dream of the Chinese nation's sports power.