Abstract:As important achievements in the reuse of industrial heritage, mine ecological restoration parks deliver not only significant ecological and social benefits but also substantial non-use value. This paper, focusing on Zishan Ecological Restoration Park, investigates the public’s willingness to pay for its non-use value via Contingent Valuation Method (CVM) with 393 valid questionnaires. And also, this paper uses a binary logistic regression model to analyze factors which influence people’s willingness to pay, such as gender, age, monthly salary, visit frequency, level of awareness, etc. The results shows that the total annual non-use value of the park is 27.7048 million CNY, comprising an existence value of 11.6720 million CNY, a bequest value of 9.7493 million CNY, and an option value of 6.2834 million CNY. It is also demonstrated that respondents’ monthly income, level of awareness, and visit frequency had a significant positive effect on their willing to pay. Based on these findings, this paper proposes some recommendations, which aims to provide a scientific basis and practical guidance for leveraging the park’s non-use value and restoring its ecological environment.