基于战略管理理论的红色文化融入新时代商科课程思政建设研究——以湖南大学工商管理学院市场学系为例

Strategic Reflection on the Integration of Red Culture into Ideological and Political Construction of Business Courses in the New Era: A Case Study of the School of Business Administration at Hunan University

摘要:

在新时代商科教育深度变革的背景下,文章以战略管理理论为框架,系统探讨红色文化融入商科课程思政的实践路径与战略机制。研究发现:商科课程思政建设需构建"价值理性与技术理性"相平衡的生态系统,通过红色基因解码、本土资源活化、数智技术赋能与多元主体协同实现育人效能提升。研究进一步揭示了红色文化融入需遵循环形模型的动态迭代逻辑——以政策制度为牵引层、校企协同为驱动层、数智赋能为工具层,推动思政教育从"机械植入"向"生态化共生"转型。这一结论为人工智能时代商科课程思政的高质量发展提供了兼具理论原创性与实践操作性的战略范式。

Abstract:

Against the backdrop of profound transformations in business education in the new era, this study employs a strategic management framework to systematically explore the practical pathways and strategic mechanisms for integrating red culture into the ideological and political construction of business courses. The research reveals that building an ecosystem balancing "value rationality and technological rationality" is essential for curriculum development. This is achieved through decoding red genes, activating local resources, empowering digital intelligence technologies, and fostering multi-stakeholder collaboration. Furthermore, the study highlights that the integration of red culture must adhere to the dynamic iterative logic of a circular model: policy systems as the guiding layer, university-industry collaboration as the driving layer, and digital intelligence empowerment as the tool layer, thereby transforming ideological education from "mechanical implantation" to "ecological symbiosis." This research provides a strategic paradigm with theoretical originality and practical applicability for the high-quality development of ideological and political education in business courses during the artificial intelligence era.