Abstract:Using data from China’s Shanghai and Shenzhen A-share listed private enterprises from 2012 to 2023, this study, based on emporal orientation theory and upper echelons theory, empirically examines the impact of managerial myopia on corporate greenwashing and its mechanism. It finds that managerial myopia significantly exacerbates greenwashing in private enterprises. Also, mechanism tests demonstrate that managerial myopia intensifies greenwashing through dual pathways: weakening internal control quality and aggravating financing constraints. The positive effect of managerial myopia on greenwashing is substantially mitigated when internal governance factors (i.e., ownership concentration) and external governance factors (i.e., government environmental regulation and analyst coverage) are strengthened. Still, heterogeneity analysis shows that the greenwashing-promoting effect of managerial myopia is more pronounced in subsamples with CEOs lacking green experience, lower marketization levels, and non-low-carbon pilot cities. In this sense, this study uncovers the micro-level mechanisms through which managerial temporal orientation influences greenwashing behaviors, thus providing theoretical insights for modernizing governance in private enterprises’ green transition.